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Community Assumptions And Business Responsibility

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Social responsibilities lay in business framework
Most people think of business simply as a way to generate money. While this may be a primary motivating factor for some, it also carries many underlain responsibilities. Business owners become part of the infrastructure of the community. They supply a service or product which fills a need of the community.

The common bond linking community and business lies in each others realization of shared assumptions. Business realizes they fill a need, desire or fixation of the community and the community realizes who their contributor is. While community can survive without business, business on the other hand cannot exist without community. No community is self sufficient and no business is customer free.

Business must develop social programs and policies that can be seen as responsive to social expectations, but not necessarily limited to socially demand. A firm having social awareness is in tune to its customers requirements as well as its viewpoint.

There are three main driving forces between business and society:

1. The idealistic outlook: primarily relates to principles and social responsibility,
2. the institutional outlook: Its expression of social responsiveness
3. the organizational orientation: primarily relates to policies and management of social issues.

There are four Basic Models of Business Relationships
1. Humanitarian – adhere to principles of compassion and reinvesting into the community
2. Ethical – adhere to principles of honesty and decency
3. Legal – adhere to all laws and regulations
4. Economic adhere to making a profit.

While a certain responsibility lies in being a good corporate partner and citizen, the most fundamental business responsibility is that of economics. The primary reason for being in business is to make a profit. Business exist for generating revenue for the business and in so doing, provides revenue for its employees. All other business responsibilities are based or established upon economic assumptions which is the responsibility of the people in charge. Without this statement the prognosis of future success becomes nothing more that arguable considerations.

While plotting a course of action, businesses are expected to operate within the framework of societal law, thus carrying the burden of legal responsibility. Likewise, legal responsibility is restricted to the letter of the law, while the spirit of law is
reserved for ethical reasoning.

Next, businesses are expected to have an ethical responsibility which is defined as any and all activities or practices which are either expected or prohibited by society members even though they are not written into law. Ethical classifications are further separated from legal activities by use of negative definition: ethical responsibility relates to those social expectations and norms not yet codified into law. In the same line, philanthropic responsibility designates those areas of voluntary social involvement not specifically
prohibited or demanded of companies because of their economic, legal, and ethical responsibilities.

Business also carry as a philanthropic obligation to contribute to its community. This responsibility is discretionary in nature and seen as an investment in future growth. Even though this is not a requirement it is a necessary and sufficient obligation that socially expects from responsible businesses.

Theoretical Assumptions

If the economic role of the business is reduced to the narrow emphasis of profit it then could become blinded to making of contributed economics. This posturing leaves out the need for community relations.

There is another scenario to consider which is in contrast to the ordinary view, the so-called separation thesis. This is when businesses focus either on profits or social
concerns but not on both. This rises a question of debate that businesses can not only be profitable and ethical, but they should fulfill these obligations simultaneously. Can a business be profitable and disconnected from community? In todays world, franchising brings business into a community while being completely detached from community needs.

The clear-cut separation of business from community raises the problem of coexisting within a harmonious environment. Even though a business may appear to be separated the burden of responsibilities still apply. The business provides a tax revenue as well as product, service and employment. There are interwoven responsibilities which represent the stimulus for economic considerations.

The social pressures imposed on todays business are decreasing in importance, whereas economic and legal responsibilities are a requirement and ethical practices are vaguely expected, charitable contributions although desired, are completely voluntary.

A good business citizen, while striving to fulfill all its responsibilities, will actually apply
the necessary priorities to secure its status in the community.

Businesses have a responsibility that goes well beyond the demands of law and common morality. They set as examples of good moral judgment and community responsibility.

Happy Trails

When To Use Embossing, Spot Uv And Foil Stamping On Business Cards

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Business card enhancement features like spot UV, embossing, and foil stamping can truly help differentiate your business in the minds of your customers and clients. But which one is the best? Read on to find out.

Embossed Business Cards

Embossing is where certain elements of your business card are raised by virtue of them getting pushed through from the opposite side of the card. The effect is similar to a credit card, where the account number is raised on the front and recessed on the back.

Embossing works well for text or even a water seal type of logo effect, however it does have limitations.

For one, you do not want artwork in the embossed area; you want the embossed areas to be clear of artwork on both sides or else the artwork and embossing will become jumbled and will look awful.

Additionally, most printers are not able to precisely line up embossing with ink. The exact embossed areas could shift 1/16 1/8 during the production process. So for example, if your card has a black background, the embossed areas must be black as well. You would not be able to have, say, white text embossed because it is not feasible for the embossing to line up with the underlying white text perfectly every time.

If you want your business card enhancement feature to allow for color that is different from the cards background color, consider either spot UV or foil stamping.

Spot UV Business Cards

Spot UV is where specific areas of your card are treated with a glossy coating. This effect does not impact the underlying color, it only makes the treated areas slightly raised and shiny relative to the non-glossy business card stock.

Typically, spot UV does not have the same alignment problems as embossing. With todays technology, spot UV can be precisely lined up against any ink-based design element. So here, if you had a black background with white text, you could have the text treated with spot UV so that it is shiny, raised, and white.

Spot UV works only on non-glossy cardstock, as doing spot UV on glossy business cards will not create a visible effect (everything is already glossy). Silk business cards are the best option for spot UV, because they are non-glossy and extremely durable.

Foil Stamped Business Cards

Foil stamping is where specific parts of your card are coated with a layer of metallic foil. It is typically offered in gold, silver, green, red or blue.

The foil stamped areas are not limited to only the cards background color like embossing. However, although color can be utilized, you are limited to the foil colors offered by the printer.

Also, foil stamped business cards are usually subject to the same shifting that could occur with embossed business cards, so it is important not to have any artwork in the stamped areas.

Which One Should You Use?

Generally speaking, none of these enhancements are available on glossy business cards. All 3 are most effective on silk business cards, so if you plan on utilizing a silk cardstock, your options are wide open.

Of the 3 options discussed, embossing is typically the least preferred because of the aforementioned color and artwork limitations. Additionally, embossed business cards are usually the most expensive of the three.

Foil stamping is also relatively expensive, but at least this feature offers more color options. The downside is that the foil can sometimes flake, peel or appear blotchy. Additionally, foil stamped business cards tend to become worn at an accelerated rate as they get pulled in and out of a wallet.

Most often, spot UV business cards provide the best bang for your buck. This option is by far the least expensive of the three, offers the full gamut of color availability, and is not subject to the same flaws as foil and embossing.

If You Are Confused About The Concept Of brand Positioning

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The Surface Meanings of Positioning

This health care product lost the market share because it didnt find the correct position and failed to win the consumers favor.

Working in the office, you should know your position clearly to win the praise of your colleagues and get a promotion.

This company positioned itself to be a third-party hotel which only provides top grade services and thus got remarkable profits over time.

The definition of positioning is accepted and used widely. However, if we do a sample survey of business managers and marketing personnel, and people working in market consulting services and the advertising industry for their understanding of “positioning “, I believe you will get a variety of answers. It seems that even many professional people, just simply accepted and memorized the term “positioning”, and use it in some specific situations! Few people truly consider “positioning” as a tool and how to put it in to practice.

If “positioning” is indeed effective, at least we need to understand the concept, master the methods, and put theories into practice. We can not just purely discuss about what “positioning” is and treat it as a fashionable term to enrich our vocabulary.

Now, lets look into “positioning”.

Different positioning

Advertising Age, an authoritative advertising magazine in the United States, published Positioning Era in 1972 written by Al Ries and Jack Trout, which declared the birth of positioning.

Al Ries and Jack Trout thought that “positioning” is a method of occupying a market position in the minds of the target audiences. Therefore, they use the present continuous tense “Positioning” to express the process. Any country, company, organization, individual, product or service could use this method to occupy a position in the minds of consumers.

The “positioning” that Al Ries and Jack Trout mentioned actually refers to in-depth study of the target audience from the perspective of the audience themselves in order to choose information to distribute effectively and guarantee a means for consistent communications. This will create a method which impresses consumers and gets them memorize the company in a certain way. Using common language to express these ideas we can name it: the what to say approach.

The principle of positioning brought forward a new era. With this concept widely known and accepted by the mass, marketing experts also tried to connect this principle with the existing marketing theory systems. Thus, we have the classic “S-T-P” steps, S stands for segmentation; T for targeting and P for positioning which is something that occupies a certain place in the minds of the consumers with its unique designs in supplies. (Philip Kolter, Marketing Management 10th edition). Please note that “positioning” here has surpassed its original meaning, it is not just a means of communication, but also holds meaning of unique design in supply.” In other words, the meaning of “positioning” lies in how to design the products, how to price them and what special services should be provided. Obviously, providing uniqueness in supply has actually become the key work of marketing! Therefore, “positioning” changed from a means of communication to the core point of marketing. Marketing experts have completely accepted the term “positioning” and admits the positive influence of adding “positioning” to Marketing Theories, and thus, its meaning have been enriched. Frankly speaking, from the perspective of marketing experts, “positioning” is not just matter of “what we should say”; it has become “what we should sell”.

When marketing experts promote the “S-T-P” method, strategic positioning” becomes the focus of discussion. Michael Porter’s On Competition said that: The essence of the business strategy is “positioning.” In his book, he pointed out: Enterprises can position themselves based on the types of specific products. Just as Galanz’s strategy has focused on the production and development of microwave ovens; enterprises can also position themselves based on all the needs or most needs of specific customers or as how IKEA positioned itself by providing a complete series of household products to young people, who care mainly about price, like to change styles all the time, and do not need services.

After determining a “positioning” strategy, a set of carefully selected activities can be carried out accordingly to strengthen the uniqueness value to their consumers. Take the Southwest Airlines for example, its “positioning” strategy is to provide serve- specific air routes and low-cost and convenient services, in this way, it can reduce boarding time, forgo providing any unnecessary VIP cabin services and only purchase Boeing 737 aircraft in order to enhance the efficiency of maintenance and strengthen its competitive advantages. These simplified activities are carried out based on the strategic “positioning” plan, and has helped to continuously consolidate their market “positioning”, so that other airlines can not compete with them at all.

From the perspective of Michael Porte, “positioning” has got even a richer meaning. The “positioning” of enterprises is what we should do and this is the essence of business management strategy and also the origin of competitive advantages.

There are three different levels of application of “positioning”. They are enterprise strategy level, marketing level and communication level respectively (see picture 1). Confusion often occurs because of the definitions of these three levels of “positioning” are actually different, but all of them are wide-spread and accepted. When we are able to examine “positioning” from different levels, then we can confirm in which level to use “positioning” correctly so that we can avoid confusion about its definition.

It is worth mentioning that the three levels of “positioning” dont contradict each other, on the contrary, the unification of the three levels can form a strong competitive advantage.

For example, Volvo focuses on producing safe cars, the “positioning” of which is in the enterprise level and also in marketing level, this is consistently shown in the process of their communications. So in the minds of consumers, Volvo occupies a market position of safety.

The ideal state of the three levels of “positioning” is a united one. Southwest Airlines, IKEA and Harley Motorcycles are some of the best examples of unity among the three levels of positioning. Strategic “positioning” is the core and direction of business management, so as to determine the direction of the products and services development, and further establish its unique position in the minds of target consumers through communications. We can see that such enterprises are strong powers in their markets.

Positioning and Brands

Clients often need an advertising company to provide positioning services for a certain brands. However, because Al Ries and Jack Trout didnt attempt to construct a theoretical system, nor there is clear definition about the relationship between “branding” and “positioning”. Therefore, the following situations are likely to occur: the clients who believe in the positioning theory claim that they need brand positioning for their shampoo products, for instance, but actually, they do not know what kind of materials concerning the brand the advertising company will submit. Proceeding from the view of business, the advertising company is willing to provide this service for the client, yet due to lack of theoretical basis and standards, clients can not actually identify the quality of the proposal submitted by the advertising company. The two sides will not be able to have in-depth negotiations or revisions on the proposal.

We should change this situation by creating a clear definition; otherwise this problem will seriously affect daily work progress and market results for many enterprises. Like the invention of the light bulb is based on the discovery of electricity, the “positioning” of a brand comes from the unity between “positioning” and “branding”, it is closest to Al Ries and Jacks classic theory on positioning–the positioning of communication, which is the first of the three levels of positioning in theory and practice mentioned above.

“Branding” is the general awareness of consumers on specific organizations, products, services, and the differences among them (Please refer to my article If You Are Confused About the Concept of Branding, and Graphic II in this article to familiarize yourself with the concept of branding). “Positioning” is the process of occupying a position in consumers minds. Therefore, we can consider “branding” as a result, and “positioning” as an approach.

Graphic II
Distinguished-What the brand represents?
Entity-What the brand stands for?
Awareness-to who the brand is meaningful for?

Giving positioning to a brand is to rebuild consumers awareness through the means of communication, which is actually a process of establishing a position or adjusting the present position. When this is completed, in the minds of consumers, a brand will be established or the awareness about a certain symbol has fundamentally changed.

If “positioning” is an approach, then from the perspective of overall brand management, what is the relevance of positioning itself? We know that the core means of brand management is to establish the “symbol system” in the minds of target consumers which is, in fact, to manage the communications and the differences mentioned in the materials provided to further manage the awareness of the target consumers. For this aspect of brand management a relatively complete methodology system exists; David Aakers brand recognition system.” In this system, as a process, brand management is divided into four steps:

Graphic III
1. Establishing brand awareness
2. Brand positioning
3. Communication
4. Following and checking the effects of communication activities and continue to improve them.

In these four steps, the main task of brand positioning is to have the brand recognition content and brand value orientation communications initiatively communicate with the target consumers.

Perhaps we can use peoples thoughts as an example to help us understand David Aakers insightful view. View points of Brand recognition is how a man sees himself, brand positioning is how this person describes himself and brand awareness is how others look at this person.

It is very simple; the essence of brand management is to combine other peoples opinions about you and your own opinion about yourself through various means. Brand positioning, however, is to let others remember your methods in this complex and saturated competitive environment (Graphic IV shows the relationship among brand identification, positioning and awareness).

Conclusion

This article aims to dissipate the fog of the concept and directly reveal the core concept.

Many people are confused about positioning, the reason is that the concept of positioning originated only from communication, but it has been further developed to the following three levels: strategy, marketing and communication.

Many people are confused about the relationship between branding and positioning as well, it is because they confuse branding itself with brand development and management measures.

The problem that we are facing is not the lack of theories, but actually having too many theories on this topic. Lets learn how to distinguish and select proper theories, not only select them but truly, systemically and creatively devote ourselves to implementing the theories we believe in. If these things are accomplished it will be more likely for enterprises and individuals to continuously achieve success in the more and more mature and fierce market competition in China as well as the global market.

Environmental Management Systems For The Construction Industry

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Currently harmonized Environmental Management Systems (EMS) is generally taken in the business scene. As we know, environmental management systems first established in Japan (in the electronic industry) in the 1980s and later spread out to USA and Europe. In latter places, EMS was used primarily by great harming establishments including chemical and power. Later on it was steadily brought in to other fields which had fewer environmental shocks.

A great number of construction businesses all around the world are experiencing a great number of environmental setbacks. Such as, strict and complex environmental laws and regulations, bringing up compliance costs and hefty penalties for violation could affect every construction companys success regarding profitability and development. Apart from these rising situations, increasing public interest on environmental concerns has catalysed the construction enterprises to think in another way or look for state of the art techniques to strengthen or sustain their solvency.

In the same way, a great number of construction firms (either small or large) have demonstrated that a sensible EMS is not simply beneficial in many different ways but in addition a innovative tactic to remain competitive in a tremendously erratic sector.

Toward ecologically sustainable enhancement

The construction market creates streets, railways, schools, hospitals, local community and recreational functions and various installations that shape our built environment and contour our landscape. Up until recently, economic advancement, social regimens and environment protection came about mostly in seclusion from one another. These days, however, there is a rising understanding that these arrangements are interconnected and that social, economic and ecological targets are interdependent. Ecologically Sustainable Development has actually been described as: using, conserving and enhancing the communitys resources so that ecological processes, on which life depends, are maintained, and the total quality of life, now and in the future, can be increased.

It is a well-known reality that countless number of construction corporations internationally have exceptionally benefited through implementation of EMS. To illustrate, the benefits are many:
Cutting down expenses due to judicious utilization of resources and waste minimization
Ability to comply with rigorous environmental laws and regulations. Thus, reducing consequences, delays and refrain from fees and penalties.
Ability to observe or observe environmental concerns concerning many phases of construction projects
Increased competitiveness and discover market options simply by environmentally friendly construction programs available to environmentally sensitive patrons
Facilitate highly effective correspondence and dialogue involving all stakeholders involved internally as well as externally. In other words, fostering better relationships with regulators or law enforcement agencies including the communities.
Greater business image as a socially and ecologically accountable construction firm,
Producing a highly involved (or encouraged) and responsible team or a open environmental crew inside of the group

A highly effective EMS signifies not merely always keeping the exterior working environment healthy but additionally maintaining a safe and healthy working situation through Occupational and Healthy (OH&S) procedures. Fundamentally, the previous will incorporate implementation of ISO14001 and the second incorporate occupational health and safety steps specified in OHSAS18002:2008. This demonstrates EMS and OH&S precautions should combine together for effective implementation of an EMS in a construction firm.

The ISO14001 international standards stipulates the precise prerequisites for an EMS. It basically applies to environmental issues which the construction firm has the control over and at the same time many of these issues can have an impact on its efficiency.

In simple terms, ISO14001 is a voluntary standard that may be used by any construction company. It mostly supports the business to carefully deal with construction actions that have a negative influence on the environment. Particularly, it consists of 17 elements or attributes grouped into five essential areas:
Environmental Policy
Planning
Implementation and operation
Checking and corrective action
Management Review

Mainly, ISO14001 can help any kind of construction organization to abide by relevant environmental law regulations whilst boosting the environmentally connected tasks on a repeated basis.

Actually, any Environmental Management System (EMS) is a special management process which goes after Plan-Do-Check-Act model or method. It presents a strategy to ascertain all environmental aspects related to operations of a construction business. Also, it will help the entity in question not just to build up, implement, keep tabs on, review, and modify action plans and methods on frequent basis but moreover boost the construction companys all round operations that have a direct effect on the environment.

A sound environmental procedure in construction ventures means:

Conducting for all projects a Comprehensive environmental impact analysis, encompassing all stages straight from inception right through to operation and, finally, decommissioning or demolition. All of the detected impacts must be removed (where possible) or mitigated through the lifecycle of the project.

Integrating during the entire project lifecycle the Environmental management principles and systems.

Applying Environmental consciousness strategies to make certain contractors can potentially complete their environmental management assignments and duties.

Resource preservation and management needs to be an important consideration at every stage from project inception right through to operations and, eventually, decommissioning or demolition.

The crucial need for effective environmental management is that environmental situations should be found, examined and maintained throughout every stage of a projects life: from start off through design, building and operation to eventual demolition/disposal.

In summing up, EMS is mainly a management tool for modern construction company. With rapidly raising environmentally involved client base, any construction company must adjust a very good EMS in order to boost its market share or maintain its business. It will obviously gather well known gains such as:
Improved environmental regulatory compliance requirements
Minimise risks and liabilities
Appreciably reduce or minimize waste and pollution
Substantial cost savings through increased performance and motivated staff
Establishes procedures or system for continual improvement
Enhance corporate image among all stakeholders such as investors, potential customers, community groups and regulatory authorities.

Business Proposal Writing How Writing Training Can Help You Write Better Proposals

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The way in which you write your business proposals can either make or break your business. Writing a solid business proposal is imperative if you want to see some measure of success in your business, or if you want to bring in any business at all! Business proposals are an important aspect of business management and knowing how to write a great business proposal can help in generating more business and income for your company.

There are many writing training courses that can help you write great proposals. If you are a newcomer to the business world, and are looking for tips on how to draft an effective business proposal, then you have come to the right place.

Here are a few effective business proposal writing tips:

Never Confuse the Prospective Readers: A poorly written business proposal can raise more questions instead of clarifying doubts. This is why your first step should be to clearly outline the objectives of the proposal and summarise the points that you want to cover. Make sure your proposal flows smoothly and that the language you use is plain and easy to understand (unless you work in a technical field). Even a layman should be able to understand the contents of your proposal. Clarity is the most important factor in any business proposal, so never compromise it at any cost. Steer clear of vague descriptions that could potentially mislead your readers or encourage them to take their business elsewhere. The way you write your proposals speaks volumes about you as a business person.

Clearly define your Objectives: When writing a business proposal, make sure you know exactly what it is you want to write about in the first place. Identify the key points that you need to put in your proposal and how you will persuade your reader. Your idea should be communicated effectively through your proposal.

Use Flawless Grammar: Always ensure that the grammar you use in your proposals is flawless. Failing to exhibit good writing skills can lead to a lot of rejections. Check to see that your proposal is free of grammar mistakes and typos, and never use jargon. If you do wish to use jargon, then make sure all the terms are well defined. This is one of the first things you’ll learn at any writing training course.

Research: Research plays a very big role when writing your proposal. Make sure you understand completely what your customer needs and what challenges they face so that you can address their problems.

These are just a few tips for a solid business proposal. Never take your business proposal writing lightly, as this could cost you a lot in terms of business.